The keys to great marketing, according to JPMorgan Chase & Co.

JPMorgan Chase & Co., the financial-services provider, is facing two forms of disruption as both its industry, and the marketing sector as a whole, are evolving at a rapid rate.

It all sounds so simple.

"The trick is doing memorable breakthrough, attention-getting work that people want to watch, and that actually still has your product in it," Kristin Lemkau, Chief Marketing Officer of JPMorgan Chase & Co., told some 2,600...

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