The importance of ethical AI

Companies need to consider how they will ensure usage of Artificial Intelligence (AI) is not just effective from a business perspective, but also ethical.

Need to know

  • According to the McKinsey Global Institute’s 2018 report, AI could potentially deliver a projected $13 trillion boost to global GDP by 2030
  • AI’s remit includes multiple areas such as virtual assistants, powering news feeds, facial recognition, computer vision, robotic automation, natural language, IoT and machine learning
  • By using forms of AI such as machine learning, brands are developing algorithms capable of processing vast stores of data at high speed, and making informed decisions in the moment
  • Currently used to improve customer engagement and to increase competitive edge, advanced AI tech is transforming marketing communications; generating detailed customer...

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