The future of the data and the marketing industry: The post-GDPR era, ePrivacy and responsible marketing

John Mitchison

While the GDPR has ultimately been a success and remains a key opportunity for businesses, there continues to be a lot of uncertainty surrounding the data and marketing industry.

Data ethics

This article is part of a series of articles on data ethics. Read more.

Need to know

  • The General Data Protection Regulation (GDPR) has become a de facto global privacy standard; Canada and California have since both proposed introducing similar regulations, and Apple has announced plans to roll out its GDPR compliance solution worldwide.
  • Some adtech firms such as Drawbridge, a cross-device tracking company and Verve, a location data firm, had to close their EU businesses due to the inability to comply with GDPR demands (although they are still bound to comply if they are marketing...

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