The future of "traditional" agencies in India's digital age

This article covers how Dentsu Aegis Network re-positioned itself to prioritise digital in India as the country’s online revolution took off including agency acquisitions, digital-first investment and taking on India’s talent shortage.

Ashish Bhasin believes digital marketing has come of age in India, but the advertising industry has been slow to wake up to this reality. He was in conversation with Manish Maheshwari, CEO of Network 18 Digital, at the 13th Marketing Conclave in Mumbai,...