The four moments of experience: Streamlining the process of packaging development

Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado and Ana María Moreno

This paper evaluates how elements of packaging design influence consumer evaluation and satisfaction using the Four Moments of Experience (FME) framework.

Preface

  • Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.
  • Solution: Develop a framework that incorporates concepts from cognitive, sensory, affective

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