The evolving dynamics of the direct-to-consumer market

Looks at how direct-to-consumer brands are shaking up retail and disrupting consumer packaged goods by raising the consumer expectations that all brands must meet.

The evolution of direct-to-consumer brands

This article is part of a series of articles on the evolution of direct-to-consumer brands. Read more.

Direct-to-consumer brands are “shaking up retail”. They are “disrupting CPG”. They are and, in the words of Terry Kawaja of LUMA Partners, they are the reason you need to .