The Vaseline Healing Project

An ambitious social mission helped healing skincare brand Vaseline make Vaseline Jelly a powerful force for global good and catapult the brand back to relevance in the US.

Campaign details

Brand: VaselineBrand owner: UnileverLead agency: BBH New YorkContributing agencies: PHDCountry: United StatesIndustries: Skin care, sun protectionMedia channels: Sales promotion, Television, Websites & micrositesBudget: ...

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