The Times Of India: Sindoor Khela – #NoConditionsApply

The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.

Campaign details

Advertiser: The Times Of India Brand: The Times Of India Agency: FCBulka Gurgaon Country: India

Objectives

Creative work

A revolution that would give birth to a new Sindoor-Khela where 'No Conditions Apply', transforming a 400-year-old traditio

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