The Times Of India: Sindoor Khela – #NoConditionsApply

The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.

Campaign details

Advertiser: The Times Of India Brand: The Times Of India Agency: FCBulka Gurgaon Country: India

Objectives

Creative work

A revolution that would give birth to a new Sindoor-Khela where 'No Conditions Apply', transforming a 400-year-old traditio

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands