The Terry Fox Run: Millions of Followers

Daisy Qin

Charitable run brand the Terry Fox Run used a no-budget campaign to boost awareness and increase donations in Canada.

Campaign details

Brand: The Terry Fox Run Brand owner: The Terry Fox Foundation Lead agency: Grip Limited Country: Canada Industries: Charities & voluntary organisations Media channels:Online video, Outdoor, out-of-home, Radio & audio, Social media, Television No budget

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