The Terry Fox Run: Millions of Followers

Daisy Qin

Charitable run brand the Terry Fox Run used a no-budget campaign to boost awareness and increase donations in Canada.

Campaign details

Brand: The Terry Fox RunBrand owner: The Terry Fox FoundationLead agency: Grip LimitedCountry: CanadaIndustries: Charities & voluntary organisationsMedia channels:Online video, Outdoor, out-of-home, Radio & audio, Social media, Television...

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