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The State of the Industry: Mobile marketing in EMEA 2018

Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
  • Marketing budgets
  • Mobile effectiveness
  • Mobile marketing, mobile web
  • Mobile planning and buying
  • Africa (general region)
  • Europe (general region)
  • Middle East & North Africa (general region)
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