The O2: a new blueprint for sponsorship
Principal Author: Andrew Perkins – VCCPContributing Authors: Nick Milne – VCCP; Louise Cook – Holmes & Cook; Paul Feldwick
EDITOR'S SUMMARY
This paper lives up to its title and is a deserved...
The O2: a new blueprint for sponsorship
O2 has taken the former Millennium Dome from a national joke to a national treasure, and made it the most popular music venue in the world.
