The O2: a new blueprint for sponsorship

O2 has taken the former Millennium Dome from a national joke to a national treasure, and made it the most popular music venue in the world.

The O2: a new blueprint for sponsorship

Principal Author: Andrew Perkins – VCCPContributing Authors: Nick Milne – VCCP; Louise Cook – Holmes & Cook; Paul Feldwick

EDITOR'S SUMMARY

This paper lives up to its title and is a deserved...

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