The LEGO Batman Movie: Batman Barges In

Warner Bros promoted its 'The LEGO Batman Movie' to people aged 16-34 in the UK by partnering with Channel 4 to take over continuity announcements.

Campaign details

Brand: The LEGO Batman MovieBrand owner: Warner Bros.Lead agency: PHDContributing agencies: DrumCountry: United KingdomIndustries: Films & moviesMedia channels: Content marketing, Social media, Television, Video on demandBudget: Up to 500k

Executive summary

Following the success of The LEGO Movie in 2014, the UK box office's expectations around The LEGO Batman Movie wouldn't be met if its launch campaign didn't help it appeal beyond a younger, family audience and demonstrate that the movie was genuinely funny and 'not just for kids'.

So we demonstrated...

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