The Influence of Parental and Communication Style on Consumer Socialization: A Meta-Analysis Informs Marketing Strategy Considerations Involving Parent–Child Interventions

This meta-analysis merged family communication pattern (FCP) and parental socialization literature streams to offer renewed perspectives on how parents intervene in media-related consumer-socialization interactions with children.
Mikeska et al.

MANAGEMENT SLANT

  • Meta-analytical results revealed that theoretical pairs of family communication patterns (FCPs) and parental socialization styles predicted mediation strategies similarly.
  • Mean media control, coviewing, and discussion str

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands