The Future of Engagement is Purchase

To successfully navigate these new ecosystems in the path to purchase, brands in China need to update their communications planning approach to capture the whole customer journey.

The Future of Engagement is Purchase

In the digital world, engagement and eCommerce are becoming increasingly intertwined. Nowhere more so than in China.

Brands used to be built at the Point of Engagement and sold at the Point of Transaction, and the role of media was to shorten the distance between the two. But in today's connected world, these points are merging.

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