Agency: Geometry Global Hong Kong

The summary statement

With an innovative and unexpected solution to a global problem, our integrated campaign redefined the limits of traditional wildlife conservation efforts. The ecosystem we created, comprised of a provocative packaging design, in-store communications, social media content and highly targeted digital avenues, successfully co-opted Red Light channels to create lasting social, cultural, and environmental impact. It's a wildlife protection campaign the likes of which have never been attempted.

Campaign Strategy