Campaign details
Brand: The Akanksha FoundationBrand owner: The Akanksha FoundationLead agency: Ogilvy & MatherCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Online video, Radio, Social media, TelevisionBudget: No budget
Executive summary
India has over 580,000 teacher vacancies!
How could Akanksha, a small but extremely quality-conscious non-governmental organisation (NGO) with zero marketing budgets, spread awareness about its need for teachers? We took a unique twist on traditional Teacher's Day celebrations. A child from the Akanksha Foundation filled in for industry achievers at their workplace, while they...