Tencent: Tencent UP

Tencent, an internet-based technology company, increased attendee numbers to its technology conference in China by redesigning its conference staging to accommodate various content styles.

Agency: George P. Johnson, China

Challenge

Tencent has played a big role in shaping China's internet landscape as well as influencing its culture and mindset; from the way consumers pay, to the content that entertains them. In recent years, UP brings together developers and media for talks and insig experts and a first look at latest products. aims to push harder in 2018 to cultivate and influence a positive creative culture that will spark a cultural elevation in the internet entertainment industry. Hence, coining the term

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