Tata Motors: Use Dipper at Night

Indian truck-maker Tata Motors used trucks as an advertising medium to launch a brand of condoms aimed at truckers.

Campaign details

Brand: Tata MotorsBrand owner: Tata MotorsLead agency: Rediffusion Y&RContributing agencies: TCIF (Transport Corporation of India Foundation)Country: IndiaIndustries: Vans, Trucks, RVsMedia channels: Outdoor, out-of-home, Packaging...

Not a subscriber?

Schedule your live demo with our team today