Tata Motors: Use Dipper at Night

Hari Ramanathan, Navonil Chatterjee, Siddhant Lahiri

Indian truck-maker Tata Motors used trucks as an advertising medium to launch a brand of condoms aimed at truckers.

Campaign details

Brand: Tata MotorsBrand owner: Tata MotorsLead agency: Rediffusion Y&RContributing agencies: TCIF (Transport Corporation of India Foundation)Country: IndiaIndustries: Vans, Trucks, RVsMedia channels: Outdoor, out-of-home, Packaging...

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