Brand: Zespri KiwifruitAdvertiser: Zespri InternationalAgency: Dentsu Inc.Country: Japan
Campaign objectives & challenges
Zespri is an international kiwifruit exporter born in New Zealand. They recently renewed their brand promise to "make your healthy irresistible." The brief for the 2020 campaign was to wake up 20-49 occasional kiwifruit eaters that struggle to make healthy food choices daily. Make them believe that Zespri kiwifruit is irresistibly healthy.
Zespri already had somewhat of a healthy image, however was merely one of many health food options. Our goal was to make Zespri kiwifruit the one and...