Volkswagen: Voice of Volkswagen-ers

Volkswagen, an automotive brand, increased sales and consideration in Taiwan by placing Volkswagen vehicles in high-traffic areas alongside rumour balloons that showcased common questions and misconceptions about the brand and its vehicles.

Campaign Details

Brand: VolkswagenAdvertiser: VolkswagenAgency: Omnicom Media GroupCountry: Taiwan

Campaign objectives & challenges

Volkswagen has been in Taiwan for nearly half a century. However, Taiwanese audiences were having doubts about the brand, turning to online forums, reviews, and gossip for information. This situation was not only tarnishing Volkswagen's brand reputation, it was also having a negative impact on the decision making of its customers. Volkswagen needed to reinvent its brand image and win over the hearts of its Taiwanese customers through engaging, relevant content to once and for all, change the many...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands