Brand: VolkswagenAdvertiser: VolkswagenAgency: Omnicom Media GroupCountry: Taiwan
Campaign objectives & challenges
Volkswagen has been in Taiwan for nearly half a century. However, Taiwanese audiences were having doubts about the brand, turning to online forums, reviews, and gossip for information. This situation was not only tarnishing Volkswagen's brand reputation, it was also having a negative impact on the decision making of its customers. Volkswagen needed to reinvent its brand image and win over the hearts of its Taiwanese customers through engaging, relevant content to once and for all, change the many...