Volkswagen: Voice of Volkswagen-ers

Volkswagen, an automotive brand, increased sales and consideration in Taiwan by placing Volkswagen vehicles in high-traffic areas alongside rumour balloons that showcased common questions and misconceptions about the brand and its vehicles.

Campaign Details

Brand: Volkswagen Advertiser: Volkswagen Agency: Omnicom Media Group Country: Taiwan

Campaign objectives & challenges

Volkswagen has been in Taiwan for nearly half a century. However, Taiwanese audiences were having doubts about the brand, turning to online forums, reviews, and gossip for information. This situation was not only tarnishing Volkswagen's brand reputat.