UCash & Shwapno: Project AgroBanking

Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.

Campaign Details

Brand: UCash & ShwapnoAdvertiser: UCBAgency: Grey AdvertisingCountry: Bangladesh

Campaign objectives & challenges

United Commercial Bank Ltd. (UCB), currently stands as one of the largest banks in Bangladesh with 187 branches and counting. Its area of expertise touches different banking segments such as retail banking, SME banking, corporate banking, offshore banking, remittance, several deposit and loan products as well as a wide range of cards. In addition, the bank also has a mobile financial service named UCash and an e-banking platform.

The banking sector of Bangladesh has expanded over the years in...

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