Stayfree: It's Just A Period

Stayfree, a brand of menstrual hygiene products owned by Johnson & Johnson, strove to ease the tension surrounding menstruation in Indian.

Campaign Details

Brand: Stayfree Advertiser: Johnson & Johnson Agency: DDB Mudra Country: India

Campaign objectives & challenges

India is a land of dichotomy: sanitary napkins are still fighting a cultural battle

For a country well on its way to becoming a digital powerhouse, India is surprisingly backward when it comes to certain issues. A long history of taboos and cultural baggage holds us back from making meaningful progress.