Brand: Standard Chartered BankAdvertiser: Standard Chartered BankAgency: iProspectCountry: Hong Kong
Campaign objectives & challenges
Extremely saturated category with slow growth
The loan market in Hong Kong has been experiencing negative growth, while the competition continues to intensify. According to TransUnion Q2 2019 industry insight report (source here), money lenders' aggressive marketing strategy has successfully lifted their market share, becoming a direct competitorof bank sector in this space. According to Google brand share review (Reference: confidential information 1 – Google Brand Share Report Q2...