Standard Chartered Bank: Smarter Loan Nowadays

Standard Chartered Bank, a financial services company, launched a series of aspiring branded videos to promote its loan products in Hong Kong.

Campaign Details

Brand: Standard Chartered Bank Advertiser: Standard Chartered Bank Agency: iProspect Country: Hong Kong

Campaign objectives & challenges

Extremely saturated category with slow growth

The loan market in Hong Kong has been experiencing negative growth, while the competition continues to intensify. According to TransUnion Q2 2019 industry insight report (source ), aggressive marketing strategy has successfully lifted their market share, of bank sector in this space. According to Google brand share review (Reference: confidential information 1 – Google Brand Share Report Q2 2019), SCB's loan share was Rank 8 in 2019, falling behind most banks and key money lenders such as Promise Finance.