Brand: Singapore Tourism BoardAdvertiser: Singapore Tourism BoardAgency: EdelmanCountry: Singapore
Campaign objectives & challenges
Nothing new, and expensive. Nope, we're not describing the latest smartphone launch.
But these are comments that Singaporeans have shared about exploring their home city. We're not going to lie, it did hurt to hear.
Source: Hardwarezone Forum Threads
The Singapore Tourism Board (STB) tasked us to swap this hurt for happiness, by demolishing the widely held misconception that Singapore is not a destination made for Singaporeans.
It was a challenge that was hard enough on...