Samsung: #SubtlySponsoredPost – How Samsung overtook Apple in a-not-so subtle way.

Samsung, a technology company, launched its #SubtlySponsoredPost campaign to promote the latest version of its Galaxy A Series smartphone in Australia.

Campaign Details

Brand: Samsung Advertiser: Samsung Agency: Leo Burnett Country: Australia

Campaign objectives & challenges

A. Campaign objectives

In 2019, global smartphone titan, Samsung, was about to launch the latest version of its Galaxy A Series smartphone in Australia.