Samsung: #SubtlySponsoredPost – How Samsung overtook Apple in a-not-so subtle way.

Samsung, a technology company, launched its #SubtlySponsoredPost campaign to promote the latest version of its Galaxy A Series smartphone in Australia.

Campaign Details

Brand: SamsungAdvertiser: SamsungAgency: Leo BurnettCountry: Australia

Campaign objectives & challenges

A. Campaign objectives

In 2019, global smartphone titan, Samsung, was about to launch the latest version of its Galaxy A Series smartphone in Australia.

The Galaxy A sits in what is called the 'mid-tier' smartphone category – more expensive and specced-up than the entry level phones like Huawei and Oppo, without having the features of the top-tier phones, such as the Samsung Galaxy S and Apple iPhone.

The mid-tier segment holds important strategic value to Samsung as it is worth roughly...

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