S-26 Procal GOLD: AR Book

S-26 Procal GOLD, a brand of growing-up milk, increased sales by launching an interactive augmented reality (AR) colouring book that provided an experience for mums and babies to share, differentiating the brand from competitors.

Campaign Details

Brand: S-26 Procal GOLDAdvertiser: Wyeth NutritionAgency: OgilvyCountry: Indonesia

Campaign objectives & challenges

S-26 Procal GOLD was an advocate of exceptional learning, and with the platform of "Nurture the exceptional" has always supported the Indonesian mom in nurturing her child's potential through advanced nutrition and progressive learning opportunities.

This was based on our mom's tension that she knows future is ever changing and technology evolving rapidly.She is always worried about if her child is prepared enough to continuously learn, and be successful in the future. This has led...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands