S-26 Procal GOLD: AR Book

S-26 Procal GOLD, a brand of growing-up milk, increased sales by launching an interactive augmented reality (AR) colouring book that provided an experience for mums and babies to share, differentiating the brand from competitors.

Campaign Details

Brand: S-26 Procal GOLDAdvertiser: Wyeth NutritionAgency: OgilvyCountry: Indonesia

Campaign objectives & challenges

S-26 Procal GOLD was an advocate of exceptional learning, and with the platform of "Nurture the exceptional" has always supported the Indonesian mom in nurturing her child's potential through advanced nutrition and progressive learning opportunities.

This was based on our mom's tension that she knows future is ever changing and technology evolving rapidly.She is always worried about if her child is prepared enough to continuously learn, and be successful in the future. This has led...

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