S-26 Procal GOLD: AR Book

S-26 Procal GOLD, a brand of growing-up milk, increased sales by launching an interactive augmented reality (AR) colouring book that provided an experience for mums and babies to share, differentiating the brand from competitors.

Campaign Details

Brand: S-26 Procal GOLD Advertiser: Wyeth Nutrition Agency: Ogilvy Country: Indonesia

Campaign objectives & challenges

S-26 Procal GOLD was an advocate of exceptional learning, and with the platform of "Nurture the exceptional" has always supported the Indonesian mom in nurturing her child's potential through advanced nutrition and progressive .