Rexona: The Rexona “Chamba” dance challenge

Rexona, a deodorant and antiperspirant brand, increased brand growth in the Philippines by launching the Rexona Chamba dance challenge with influencers to encourage young people to use deodorant every day.

Campaign Details

Brand: RexonaAdvertiser: UnileverAgency: MindshareCountry: Philippines

Campaign objectives & challenges

The Philippines is a tropical country, where most of the time, it is hot and humid and therefore one may constantly feel sweaty. Despite this fact, most Filipinos still do not see the need to consistently use deodorant everyday, something that will help them stay fresh, sweat-free, and odor-free especially on days when the weather is very hot.

45% of Filipinos still believe that showering is enough to keep sweat and odor at bay, therefore leaving the embarrassing situation of sweat stains...

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