Brand: RexonaAdvertiser: UnileverAgency: MindshareCountry: Philippines
Campaign objectives & challenges
The Philippines is a tropical country, where most of the time, it is hot and humid and therefore one may constantly feel sweaty. Despite this fact, most Filipinos still do not see the need to consistently use deodorant everyday, something that will help them stay fresh, sweat-free, and odor-free especially on days when the weather is very hot.
45% of Filipinos still believe that showering is enough to keep sweat and odor at bay, therefore leaving the embarrassing situation of sweat stains...