Philippines Airlines: Ultimate Travel Feels

Philippine Airlines (PAL), an airline brand, increased sales and web visits in the Philippines by launching a series of ultimate social experiences targeted at millennials.

Campaign Details

Brand: Philippines AirlinesAdvertiser: Philippines AirlinesAgency: SVENCountry: Philippines

Campaign objectives & challenges

Philippine Airlines takes on the ultimate task ofexpanding its audience base on its 2019 Ultimate Seat Sale

Philippine Airlines (PAL) is the country's 4-star airline that stands for The Heart of the Filipino. Because of its known premium flying experience, most of PAL's patrons belong to the older generation – the more financially stable Filipinos. But in today's wanderlust social media-driven world, it is already the new generation of young travelers – the Filipino Millennials or Filennials...

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