Brand: Philippines AirlinesAdvertiser: Philippines AirlinesAgency: SVENCountry: Philippines
Campaign objectives & challenges
Philippine Airlines takes on the ultimate task ofexpanding its audience base on its 2019 Ultimate Seat Sale
Philippine Airlines (PAL) is the country's 4-star airline that stands for The Heart of the Filipino. Because of its known premium flying experience, most of PAL's patrons belong to the older generation – the more financially stable Filipinos. But in today's wanderlust social media-driven world, it is already the new generation of young travelers – the Filipino Millennials or Filennials...