Brand: NikeAdvertiser: NikeAgency: MindshareCountry: China
Campaign objectives & challenges
As COVID-19 began in China, athletes' daily fitness routines were upended, leaving them without regular workout opportunities, as well as without the critical human interaction that comes with sport.
Most importantly, Nike needed to quickly find a way to play their part long before the rest of the world had come to realise COVID's impact, while keeping athletes inspired to keep moving and not give up on their fitness goals.
However, in terms of metrics of success, Nike approached its livestream pilot...