Nike Live: Just Don't Quit

Nike, a sportswear brand, launched a home workout series called Just Don't Quit via livestream in China to engage with frustrated athletes during the COVID-19 lockdown period.

Campaign Details

Brand: Nike Advertiser: Nike Agency: Mindshare Country: China

Campaign objectives & challenges

As COVID-19 began in China, athletes' daily fitness routines were upended, leaving them without regular workout opportunities, as well as without the critical human interaction that comes with sport.