Brand: NescaféAdvertiser: NestléAgency: iProspectCountry: Indonesia
Campaign objectives & challenges
Nescafé Indonesia wanted to boost its Search prominence to thwart competitive aggression.
The key objectives in 2020 were:
- Increase search visibility towards website by 30% through organic and paid media;
- Achieve brand performance index (BPI) score in organic search of 80+; and
- Increase sales and revenue from e-commerce platforms.
*BPI score is the global measurement score used by Nestle to measure a website's SEO performance against predefined criteria.
Challenges in the market
Indonesia is among the world's top coffee producing countries...