Manulife: Increase Your Odds of Survival

Manulife, an insurance company, promoted its product offerings during the COVID-19 pandemic in Hong Kong through sponsored articles and high impact media placements that show how it can help.

Campaign Details

Brand: Manulife Advertiser: Manulife Agency: Dentsu McgarryBowen Country: Hong Kong

Campaign objectives & challenges

Launching a new product during the most challenging time in recent history

2020 was a year to forget, and it was especially true for Hong Kong's insurance category. With a 34.4% drop in new product sales in the first half of 2020, the category experienced the worst slump since the 2008 financial crisis and it could be the w