Brand: KunKun BodyAdvertiser: Konica MinoltaAgency: Dentsu IsobarCountry: Japan
Campaign objectives & challenges
Company and product overview
Konica Minolta has been developing its business with a focus on office appliances, such as printers, multi-function products (MFPs), and printing, on an industrial scale. To develop new business for further growth, a global team called the Business Innovation Center, was created within the company. This team developed Kunkun Body as the core product for their new e-commerce business. This device can measure and visualize odors of the head, the back of the ears, armpits,...