KunKun Body: Lifestyle odor - Designing health through odor

Konica Minolta, a technology company, increased sales of its Kunkun body device which detects odours generated by physical change (lifestyle odours) through a PR-led campaign in Japan.

Campaign Details

Brand: KunKun BodyAdvertiser: Konica MinoltaAgency: Dentsu IsobarCountry: Japan

Campaign objectives & challenges

Company and product overview

Konica Minolta has been developing its business with a focus on office appliances, such as printers, multi-function products (MFPs), and printing, on an industrial scale. To develop new business for further growth, a global team called the Business Innovation Center, was created within the company. This team developed Kunkun Body as the core product for their new e-commerce business. This device can measure and visualize odors of the head, the back of the ears, armpits,...

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