Kit Kat: KitKat4takjil

KitKat, a confectionery brand, inspired people in Indonesia with cooking ideas using KitKat bars to bring a little joy to the otherwise gloomy Ramadan during the COVID-19 pandemic.

Campaign Details

Brand: Kit Kat Advertiser: Nestle Agency: Wunderman Thompson Indonesia Country: Indonesia

Campaign objectives & challenges

Breaking the stiff competition in chocolate category during Indonesia biggest holiday (and marketing) season: Ramadan