Kit Kat: KitKat4takjil

KitKat, a confectionery brand, inspired people in Indonesia with cooking ideas using KitKat bars to bring a little joy to the otherwise gloomy Ramadan during the COVID-19 pandemic.

Campaign Details

Brand: Kit KatAdvertiser: NestleAgency: Wunderman Thompson IndonesiaCountry: Indonesia

Campaign objectives & challenges

Breaking the stiff competition in chocolate category during Indonesia biggest holiday (and marketing) season: Ramadan

In Indonesia, KitKat is a popular brand competing with even more beloved snacks and confectionary brands. It's facing stiff competition from local brands that have established their presences in Indonesia way before KitKat, such as Silver Queen and Cadbury. They are even considered as the ones that shape the chocolate palate of the Indonesian consumer. Between 2018 and 2019, the whole chocolate category in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands