Brand: Kit KatAdvertiser: NestleAgency: Wunderman Thompson IndonesiaCountry: Indonesia
Campaign objectives & challenges
Breaking the stiff competition in chocolate category during Indonesia biggest holiday (and marketing) season: Ramadan
In Indonesia, KitKat is a popular brand competing with even more beloved snacks and confectionary brands. It's facing stiff competition from local brands that have established their presences in Indonesia way before KitKat, such as Silver Queen and Cadbury. They are even considered as the ones that shape the chocolate palate of the Indonesian consumer. Between 2018 and 2019, the whole chocolate category in...