Brand: Ka Laundry CapsuleAdvertiser: Whealthfields LohmannAgency: GOVTCountry: Singapore
Campaign objectives & challenges
Let's get people talking about something they've never heard before
In Singapore, the laundry category is dominated by liquid and powder detergents. In fact, not many people here even knew what a laundry capsule is – which was a huge challenge for laundry capsule company Kapodo (Ka), a brand under FMCG company Whealthfields Lohmann.
As the first entrant to the market and product category, Ka wanted to launch a brand advocacy campaign that would not only help educate Singaporeans...