Ka: Car Hunt

Kapodo (Ka), a laundry capsule company, increased sales in Singapore by launching a social media competition to win a car.

Campaign Details

Brand: Ka Laundry Capsule Advertiser: Whealthfields Lohmann Agency: GOVT Country: Singapore

Campaign objectives & challenges

Let's get people talking about something they've never heard before

In Singapore, the laundry category is dominated by liquid and powder detergents. In fact, not many people here even knew what a laundry capsule is – which was a huge challenge for laundry capsule company Kapodo (Ka), a brand under FMCG company Whealt