Brand: InterPrideAdvertiser: InterPrideAgency: We Are SocialCountry: Singapore
Campaign objectives & challenges
The Parade Must Go On(line)
Pride events are statements of equality, dignity and acceptance for the LGBTQI+ community. Every year, over 500 events are organised during Pride month (June) all around the world. However, in 2020, COVID-19 crashed the party: celebrations in real life (IRL) were cancelled, and millions of LGBTQI+ people lost their most cherished opportunity to come together and celebrate who they are and what they stand for.
In this situation, InterPride and the European Pride Organisers Association...