InterPride: Global Pride Crossing

Interpride, an international organisation of producers of pride events, and the European Pride Organisers Association, a network of LGBTQI+ organisations, launched an international gamified virtual pride event: Global Pride Crossing.

Campaign Details

Brand: InterPrideAdvertiser: InterPrideAgency: We Are SocialCountry: Singapore

Campaign objectives & challenges

The Parade Must Go On(line)

Pride events are statements of equality, dignity and acceptance for the LGBTQI+ community. Every year, over 500 events are organised during Pride month (June) all around the world. However, in 2020, COVID-19 crashed the party: celebrations in real life (IRL) were cancelled, and millions of LGBTQI+ people lost their most cherished opportunity to come together and celebrate who they are and what they stand for.

In this situation, InterPride and the European Pride Organisers Association...

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