InterPride: Global Pride Crossing

Interpride, an international organisation of producers of pride events, and the European Pride Organisers Association, a network of LGBTQI+ organisations, launched an international gamified virtual pride event: Global Pride Crossing.

Campaign Details

Brand: InterPride Advertiser: InterPride Agency: We Are Social Country: Singapore

Campaign objectives & challenges

The Parade Must Go On(line)

Pride events are statements of equality, dignity and acceptance for the LGBTQI+ community. Every year, over 500 events are organised during Pride month (June) all around the world. However, in 2020, COVID-19 crashed the party: celebrations in real li