Himalaya Herbals: Win The Fight

Himalaya Herbals, a personal care brand, empowered people suffering from acne in Indonesia with its Win the Fight campaign.

Campaign Details

Brand: Himalaya HerbalsAdvertiser: Himalaya HerbalsAgency: &friendsCountry: Indonesia

Campaign objectives & challenges

Himalaya Herbals is a brand of Indian origin. It creates personal care products made of natural ingredients.

The brand is still relatively new to the Indonesian market. One of its key products is the neem face mask that helps to fight acne. With this product, Himalaya wanted to establish itself as the expert in acne care.

Launched a few years ago, the monthly average sales of the neem face mask had stagnated at 27,000 units a month in 2019.

The...

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