Brand: Himalaya HerbalsAdvertiser: Himalaya HerbalsAgency: &friendsCountry: Indonesia
Campaign objectives & challenges
Himalaya Herbals is a brand of Indian origin. It creates personal care products made of natural ingredients.
The brand is still relatively new to the Indonesian market. One of its key products is the neem face mask that helps to fight acne. With this product, Himalaya wanted to establish itself as the expert in acne care.
Launched a few years ago, the monthly average sales of the neem face mask had stagnated at 27,000 units a month in 2019.