Globe Telecom: A Star Wars Experience for All

Globe Telecom, a telco brand, improved brand perceptions in the Philippines with its inclusive, multi-sensory campaign A Star Wars Experience.

Campaign Details

Brand: Globe Telecom Advertiser: Globe Telecom Agency: Wunderman Thompson Country: Philippines

Campaign objectives & challenges

Globe, one of the biggest companies in the Philippines, has long been known as a telecommunications provider, pioneering services for calls, texts, and eventually the internet. However, as a brand that believes in evolving with its customers and expl