Globe Telecom: A Star Wars Experience for All

Globe Telecom, a telco brand, improved brand perceptions in the Philippines with its inclusive, multi-sensory campaign A Star Wars Experience.

Campaign Details

Brand: Globe TelecomAdvertiser: Globe TelecomAgency: Wunderman ThompsonCountry: Philippines

Campaign objectives & challenges

Globe, one of the biggest companies in the Philippines, has long been known as a telecommunications provider, pioneering services for calls, texts, and eventually the internet. However, as a brand that believes in evolving with its customers and exploring new frontiers, it has delved into creating content on multiple platforms, releasing its own line of merchandise, and partnering with like-minded brands from Apple all the way to Star Wars. However, even with their growing portfolio of new and innovative...

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