Global Plastic Pollution Campaign: Your Plastic Diet – How WWF began to turn the tide on plastic

WWF Singapore, a non-governmental conservation organisation, launched its global campaign Your Plastic Diet to persuade UN member states to commit to tackling plastic pollution.

Campaign Details

Brand: Global Plastic Pollution CampaignAdvertiser: WWFAgency: Grey AdvertisingCountry: Malaysia

Campaign objectives & challenges

CONTEXT

WWF was in a worldwide war against plastic pollution. People knew about the damage it's causing to our world, yet governments were refusing to act. So how did WWF create a campaign that rallied millions of the planet's people to influence 15,000 lawmakers to get commitments from 131 governments to tackle the problem?

By making it personal for all 7.5 billion people on earth.

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