Global Plastic Pollution Campaign: Your Plastic Diet – How WWF began to turn the tide on plastic

WWF Singapore, a non-governmental conservation organisation, launched its global campaign Your Plastic Diet to persuade UN member states to commit to tackling plastic pollution.

Campaign Details

Brand: Global Plastic Pollution Campaign Advertiser: WWF Agency: Grey Advertising Country: Malaysia

Campaign objectives & challenges

CONTEXT

WWF was in a worldwide war against plastic pollution. People knew about the damage it's causing to our world, yet governments were refusing to act. So how did WWF create a campaign that rallied millions of the planet's people to influence 15,000 lawm