Brand: Global Plastic Pollution CampaignAdvertiser: WWFAgency: Grey AdvertisingCountry: Malaysia
Campaign objectives & challenges
WWF was in a worldwide war against plastic pollution. People knew about the damage it's causing to our world, yet governments were refusing to act. So how did WWF create a campaign that rallied millions of the planet's people to influence 15,000 lawmakers to get commitments from 131 governments to tackle the problem?
By making it personal for all 7.5 billion people on earth.
Plastic is ironically a wonder material
It's strong, versatile and lightweight, it's also...