Foodpanda: THE AHHH 2.0

foodpanda, the mobile food delivery company, increased orders in Hong Kong by launching targeted digital content to reach consumers during the COVID-19 pandemic.

Campaign Details

Brand: foodpandaAdvertiser: Delivery HeroAgency: Carat Media ServicesCountry: Hong Kong

Campaign objectives & challenges

A new necessity in life

Hong Kong streets are full of restaurants and cafes. From cheap street food to high-end fine dinning, people in Hong Kong love to dine out. The concept of food delivery isn't new. The most common form, used to be customers placing their order on the phone, and waiting for the restaurant to bring the food to their door. This has changed.

Online food delivery services are expanding meal choices and convenience. With...

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