Estée Lauder: Location-based blockchain campaign

Estée Lauder, a makeup company, increased store footfall in India by launching a geo-targeted campaign that encouraged consumers to visit stores to find their best foundation match.

Campaign Details

Brand: Estée Lauder Advertiser: Estée Lauder

Agency: Isobar Country: India

Campaign objectives & challenges

One of the most difficult products to sell online is a foundation. Even in the store, it is extremely important to assist the consumers to get their right shade so that they are happy and confident with their purchase and product use.