Brand: Estée LauderAdvertiser: Estée Lauder
Agency: IsobarCountry: India
Campaign objectives & challenges
One of the most difficult products to sell online is a foundation. Even in the store, it is extremely important to assist the consumers to get their right shade so that they are happy and confident with their purchase and product use.
Estée Lauder understands this struggle of finding the right foundation shade and hence developed the iMatch tool that uses artificial intelligence to match users to their foundation shade to help women find their perfect shade.
Since foundation as...