Estée Lauder: Location-based blockchain campaign

Estée Lauder, a makeup company, increased store footfall in India by launching a geo-targeted campaign that encouraged consumers to visit stores to find their best foundation match.

Campaign Details

Brand: Estée LauderAdvertiser: Estée Lauder

Agency: IsobarCountry: India

Campaign objectives & challenges

One of the most difficult products to sell online is a foundation. Even in the store, it is extremely important to assist the consumers to get their right shade so that they are happy and confident with their purchase and product use.

Estée Lauder understands this struggle of finding the right foundation shade and hence developed the iMatch tool that uses artificial intelligence to match users to their foundation shade to help women find their perfect shade.

Since foundation as...

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