Brand: Beyond the LabelAdvertiser: National Council of Social ServiceAgency: McCann WorldgroupCountry: Singapore
Campaign objectives & challenges
According to research by IMH, 1 in 7 Singaporeans will experience a mental health condition in their lifetime, up from the 1 in 8 identified 6 years ago.
To better understand the quality of life for people with mental health conditions (PMHCs), the National Council of Social Service (NCSS) surveyed the nation and discovered some heart-breaking findings:
- More than 50% admitted having feelings of prejudice towards PMHCs;
- 1 in 2 said PMHCs "should not...