Berocca: Get Supercharged At 2PM

Berocca, an energy vitamin tablet brand, increased sales in Vietnam with its campaign Get Supercharged with Berocca at 2pm by releasing a music video and hosting a hashtag challenge.

Campaign Details

Brand: BeroccaAdvertiser: BayerAgency: Carnival EnetertainmentCountry: Vietnam

Campaign objectives & challenges

It's not easy to make it to the top, but it's even more challenging for a top-of-mind brand like Berocca to break out of...