Berocca: Get Supercharged At 2PM

Berocca, an energy vitamin tablet brand, increased sales in Vietnam with its campaign Get Supercharged with Berocca at 2pm by releasing a music video and hosting a hashtag challenge.

Campaign Details

Brand: Berocca Advertiser: Bayer Agency: Carnival Enetertainment Country: Vietnam

Campaign objectives & challenges

It's not easy to make it to the top, but it's even more challenging for a top-of-mind brand like Berocca to break out of its comfort zone to aim higher. Being the market leader in multivitamins, Berocca is strongly perceived as the ultimate solution