Berocca: Get Supercharged At 2PM

Berocca, an energy vitamin tablet brand, increased sales in Vietnam with its campaign Get Supercharged with Berocca at 2pm by releasing a music video and hosting a hashtag challenge.

Campaign Details

Brand: BeroccaAdvertiser: BayerAgency: Carnival EnetertainmentCountry: Vietnam

Campaign objectives & challenges

It's not easy to make it to the top, but it's even more challenging for a top-of-mind brand like Berocca to break out of its comfort zone to aim higher. Being the market leader in multivitamins, Berocca is strongly perceived as the ultimate solution for stress and tiredness. However, this is the barrier that keeps the brand from being consumed daily.

With the ambition to convert occasional users into daily users, this campaign was launched to reposition Berocca, bringing the brand...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands