Brand: BeroccaAdvertiser: BayerAgency: Carnival EnetertainmentCountry: Vietnam
Campaign objectives & challenges
It's not easy to make it to the top, but it's even more challenging for a top-of-mind brand like Berocca to break out of its comfort zone to aim higher. Being the market leader in multivitamins, Berocca is strongly perceived as the ultimate solution for stress and tiredness. However, this is the barrier that keeps the brand from being consumed daily.
With the ambition to convert occasional users into daily users, this campaign was launched to reposition Berocca, bringing the brand...