Swedish Tourist Association: The Swedish Number

The Swedish Tourist Association (STF), a tourism promoter, used a phone app to connect with younger Swedes and convince them to join the STF by creating a worldwide phone number for them to promote Sweden.

Campaign details

Brand: Swedish Tourist Association Advertiser: Swedish Tourist Association Agency: INGO Country: Sweden

Countries in which effectiveness was proven

Germany, Netherlands, Sweden, Turkey & United Kingdom.

Campaign background

What is the STF?

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