Suzuki Ignis: An Ignis Adventure

Suzuki, the car brand, co-created a TV show with a broadcaster to engage young women and increase sales of its Ignis model in the UK.

Campaign details

Brand: Ignis Brand owner: Suzuki Cars Lead agency: the7stars Country: United Kingdom Industries: Compact, small family cars Media channels: Content marketing, Social media, Sponsorship - media, Television, Word of mouth, advocacy Budget:&nb500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands