Suzuki Cars: #SuzukiSaturdays

Suzuki Cars UK achieved sales growth and brand recognition partnering with ITV's Saturday Night Show.

Campaign details

Brand: Suzuki CarsBrand owner: Suzuki GBLead agency: the7stars, SuzukiContributing agencies: ITV AdventuresCountry: United KingdomIndustries: Automakers & marquesMedia channels: Content marketing, Events & experiential, Games & competitions, Online video, Social media, Sponsorship - media, TelevisionBudget: 10 - 20 million

Executive Summary

Suzuki Cars UK operates in an extremely competitive market. Suzuki cars were only going to get noticed if we did something which truly stood out: stood out against the endless car ads featuring cars driving through hills and cities, stood out from the miles...

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