Campaign details
Brand: Surf ExcelBrand Owner: UnileverLead Agency: MullenLowe Lintas GroupCountry: India, Pakistan, United Arab EmiratesIndustries: Laundry productsMedia Channels: Events & experiential, Online display, Online video, Radio, Social media, Television, Websites and micrositesBudget: 500k - 1 million
Executive Summary
'Those who produce a good action, will receive ten like it' – From the Holy Qur'an
It began as an endeavour by Surf Excel to build bonds with the Islamic community, across Pakistan and India in the holy month of Ramazan.
This was something which, rather surprisingly, very...