Surf Excel: When embracing dirt became an act of faith

This case study shows how Surf, a detergent brand, successfully related its brand message to the Ramadan celebrations in Pakistan and India.

Campaign details

Brand: Surf Excel Brand Owner: Unilever Lead Agency: MullenLowe Lintas Group Country: India, Pakistan, United Arab Emirates Industries: Laundry products Media Channels: Events & experiential, Online display, Online video, Radio, Social media, Television, Websites and microsites 500k - 1 million