Surf Excel: When embracing dirt became an act of faith

This case study shows how Surf, a detergent brand, successfully related its brand message to the Ramadan celebrations in Pakistan and India.

Campaign details

Brand: Surf ExcelBrand Owner: UnileverLead Agency: MullenLowe Lintas GroupCountry: India, Pakistan, United Arab EmiratesIndustries: Laundry productsMedia Channels:Events & experiential, Online display, Online video, Radio, Social media,...

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