Summer is coming: How temperature affects consumer habits

Shilpa Madan

This article investigates the impact of temperature on consumer purchase behaviours, and the link between warmer weather and an increased reliance on 'social proof'.

With temperatures soaring across Asia, the stage is set for a bumper summer for consumer products. Hardly surprising, as 60% of the world's population rushes to embrace drinks, desserts, lotions, and potions that promise respite from the oppressive heat...

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