Stella Artois: Reassuringly Expensive

Describes the press campaign for Stella Artois during the 1980s, and how the addition of the end-line 'Stella Artois - Reassuringly Expensive' transformed the brand's sales performance.
Agency: Lowe Howard-SpinkAuthor: Robert Heath

Stella Artois: Reassuringly Expensive


Throughout the 1980s, when lager brewers were spending millions on ever more lavish TV advertising campaigns, one brand pursued an altogether different route. It...

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