Advertiser: State Street Global AdvisorsBrand: State Street Global AdvisorsAgency: McCann Erickson New YorkCountry: Global
Objectives
Communications objectives:
- Create broad awareness—within the finance industry, across other industries (B2B), and with the general public (B2C)—of the need for more gender diversity in corporate boardrooms, and of the research showing that companies with women in leadership outperform those without.
- Drive differentiation and increased resonance/relevance for the State Street Global Advisors brand by:
- Positioning State Street Global Advisorsas a better investment partner that has a strong perspective and active voice on broadly relevant issues such as...