State Street Global Advisors (SSGA): Fearless Girl

State Street Global Advisors, an investment firm, sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull.

Advertiser: State Street Global AdvisorsBrand: State Street Global AdvisorsAgency: McCann Erickson New YorkCountry: Global

Objectives

Communications objectives:

  • Create broad awareness—within the finance industry, across other industries (B2B), and with...