Starbucks: Starbucks & Social – How Starbucks created the fourth place in coffee culture

Starbucks, the coffee company and coffee house chain, ran a social media campaign that successfully drove sustainable, long-term growth in the UK market.

Campaign details

Brand: Starbucks UK Brand owner: Starbucks UK Lead agency: Manning Gottlieb OMD Country: United Kingdom Industries: Restaurants & takeaways Media channels: Events & experiential, Merchandise & free gifts, Packaging & design, Sales promotion, Social media, Word of mouth, influencers 5 - 10 million

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